top of page

Hi there, it's nice to 
e-meet you!

I am Jasmine Flood, a Durham, NC based designer and small business owner. In 2012, I earned a degree in Textile Design and minor in Art + Design from North Carolina State University.

I've been in business for over a decade and split my time between creating thoughtful stationery and gifts through my businesses RIADA ADAIR, contracting for small businesses, and as an Associate Creative Director in the healthcare sector.


I love creating products that spread beauty and creativity. My products have been featured on ABC's Good Morning America, Zulily, in over 40,000 boxes for BirchBox Man, and in stores throughout the United States and Europe. I have designed fabric prints for characters like Dora the Explorer, Hello Kitty, and The Little Mermaid, sold in stores such as Jo-Ann Fabrics and Wal-Mart.

I am equally passionate about assisting fellow business-owners with brand design and medical communications. Over the years, I've had the pleasure of assisting over 200 small businesses with brand design services. I've also been commissioned for public art installations in businesses and medical facilities. 

In 2017, I began teaching web design workshops as well as calligraphy and design courses. I partner with non-profits, educational institutions, and businesses to educate entrepreneurs and creative enthusiasts.

When I'm not designing, you'll find me exploring local eateries and finding hidden gems in my community!

bottom of page